Why "You Win Deals Through Affinity" Changed How We Chose an IR CRM

https://www.bookmark-maker.win/why-dealcloud-configuration-usually-takes-six-months-and-how-to-fix-it

The Week a Casual Remark Rewrote Our Fund's Tech Stack On a wet Tuesday in October, between coffee and a panel about LP relations, someone repeated a line I'd heard before but never taken seriously: "You win deals through affinity