When Deals Start as Conversations: How a $25M SaaS Vendor Nearly Lost a $3.2M Sale Because Information Lived Everywhere

https://www.4shared.com/s/f5pUq4ja1ku

How a $25M SaaS Vendor Almost Blew a $3.2M Enterprise Deal Because Data Lived Everywhere Deals don’t start in CRMs. They begin in conversations - emails, text threads, coffee chats, hallway catch-ups, and late-night Slack threads