We’ve reached a point where waiting for an app to load feels like a bug. If the...

https://web-wiki.win/index.php/The_Invisible_Hand:_How_Streaming_Apps_Master_the_%22Cross-Device_Hand-Off%22

We’ve reached a point where waiting for an app to load feels like a bug. If the experience isn’t instant, users just bounce. They expect fast loading and smart personalization that knows what they want before they even ask