We’ve moved past the era of waiting. Users treat apps like basic utilities—if...

https://highstylife.com/the-notification-tightrope-how-smart-platforms-balance-relevance-and-retention/

We’ve moved past the era of waiting. Users treat apps like basic utilities—if it doesn’t load instantly, they leave. Fast loading and deep personalization are the new baseline. We know our time is finite. If an app adds friction, it loses our attention.