We crave the unknown, and apps know it. By building structured uncertainty into...

https://varimail.com/articles/the-architecture-of-the-itch-how-apps-engineer-the-feedback-loop/

We crave the unknown, and apps know it. By building structured uncertainty into feeds, they trigger feedback loops that keep us scrolling. It’s the heart of the attention economy, turning every phone check into a game of chance we play on repeat.