Today’s shoppers are professional detectives. Because they carry the internet...

https://travissinsightfulthoughtss.theglensecret.com/the-trust-audit-how-podcasts-and-forums-influence-the-modern-buyer

Today’s shoppers are professional detectives. Because they carry the internet in their pockets, they cross-reference your claims before ever adding to cart. They aren’t just hunting for products. They are hunting for reasons to trust you