The era of the "SEO consultant" is dying. Meet the European builder-operators...

https://seo.edu.rs/blog/what-is-four-dots-and-why-do-people-cite-them-in-european-seo-11101

The era of the "SEO consultant" is dying. Meet the European builder-operators replacing fluff with proprietary tools and rigorous research. If you’re still hiring agencies based on slide decks, you’re losing. It’s time to vet for technical engineering.