The campaign’s public messaging says it is for “all people,” inviting Christians and non-Christians to consider Jesus.

https://www.sj-r.com/story/sports/Ad-Meter/buzz-meter/2023/02/12/he-gets-us-super-bowl-ad-commercial-jesus/11243476002/

The campaign’s public messaging says it is for “all people,” inviting Christians and non-Christians to consider Jesus.