Stop obsessing over traditional rank tracking. It doesn't reflect the new...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Stop obsessing over traditional rank tracking. It doesn't reflect the new reality where AI Overviews have slashed CTR by roughly 30% across EU markets. You are losing traffic to zero-click results, and old-school reporting won’t catch it