Spotify drives engagement by pairing smart personalization with seamless...

https://zulu-wiki.win/index.php/How_to_Personalize_Without_Creeping_Users_Out:_A_Guide_to_Ethical_UX

Spotify drives engagement by pairing smart personalization with seamless cross-device syncing. By integrating digital wallets for easy payments, gaming-style streaks for motivation, and community features for connection, they effectively remove friction