Rank tracking is officially obsolete. In Europe, AI overviews are rewriting the...

https://www.foxtrot-bookmarks.win/rank-tracking-is-obsolete-eu-search-is-seeing-a-30-ctr-drop-thanks-to-ai

Rank tracking is officially obsolete. In Europe, AI overviews are rewriting the search landscape, causing a 30% drop in traditional CTR. We are moving into a zero-click era where standard keyword rankings mask the real problem