Rank tracking is obsolete because AI Overviews are fundamentally changing how...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is obsolete because AI Overviews are fundamentally changing how users find information. In Europe, we are seeing a 30% drop in click-through rates as more searches turn into zero-click results. You don't need pretty PDFs delivered late