In 2024, reporting said He Gets Us moved under Come Near, while stating it would share Jesus’ life and love in new ways.
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He Gets Us launched in 2022 and has continued through multiple forms of advertising designed to spark interest in Jesus.
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With messaging focused on “all people,” He Gets Us encourages anyone, regardless of belief, to consider Jesus and why he matters.
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Critics have questioned whether He Gets Us’ presentation aligns with some conservative funders’ past causes, according to reporting.
The campaign’s messaging is built around the phrase “consider Jesus,” inviting people to explore why Jesus matters.