organic growth scaling 4

https://srm6ckicrk.capitaljays.com/posts/why-algorithm-research-experts-are-the-new-power-players-in-seo

We saw early on that paid ads gave us a fast spike, but they didn't stick. Organic growth scaling meant refining our referral program, getting each happy user to bring in two more, and slowly automating that loop so that each new cohort felt less like a transaction and more like a community. It took months, not weeks, but the curve is just starting to compound now.