Online reputation management (ORM) is about reclaiming your digital narrative....

https://stateofseo.com/do-press-release-sections-mean-a-site-publishes-paid-content-a-reputation-management-reality-check/

Online reputation management (ORM) is about reclaiming your digital narrative. Instead of fighting negative links, we focus on surfacing your best content—like professional profiles, positive news, or personal blogs—to outrank the rest