Ecommerce marketing works better as a connected system than a stack of separate...

https://dibz.me/blog/my-average-order-value-is-low-what-actually-works-to-raise-it-1286

Ecommerce marketing works better as a connected system than a stack of separate campaigns. This article shows how to link acquisition, conversion, and retention—and track whether changes improve CAC, conversion rate, and repeat purchases