Define your target market and set transparent, measurable desires for every single platform

https://paxtonatcp998.lucialpiazzale.com/behind-the-scenes-content-ideas-humanize-your-small-business-on-social-media

Define your target audience and set transparent, measurable targets for both platform. Tailor content to their wants, and point of interest on metrics that map to earnings, leads, or loyalty other than self-esteem stats.