Define your target audience and set clean, measurable dreams for both platform

https://israeletpt287.wpsuo.com/how-to-measure-roi-from-social-media-marketing-as-a-small-business-1

Define your target market and set clean, measurable desires for every single platform. Tailor content to their demands, and focal point on metrics that map to earnings, leads, or loyalty rather than self-importance stats.