Conversational search transforms old, buried content into current answers. When...

https://www.intelligenthq.com/erase-com-explains-why-conversational-search-makes-reputation-management-harder-and-how-to-fix-it/

Conversational search transforms old, buried content into current answers. When you ask an AI a question, it pulls from deep archives that traditional search engines often ignored. This drags outdated or negative information back to the surface instantly