Changing your SaaS pricing can boost revenue but often lowers conversion rates....

https://source-wiki.win/index.php/How_Do_I_Prevent_Teams_from_Cherry-Picking_Pricing_Metrics%3F

Changing your SaaS pricing can boost revenue but often lowers conversion rates. In this article, we explore a real case where a 31% drop in conversions coincided with a 22% lift in overall revenue